“This is yet another fantastic win for the agency and a great way to kickstart 2016” commented Wael Ezzeddine, Senior Account Director at the agency. The campaign builds on Unisono’s established legacy in the telecom sector, having recently won several major branding awards for its work on Batelco’s brand and its experience in launching Bahrain’s number two telecom operator and STC subsidiary, Viva Bahrain.

A successful legacy of brilliant integrated campaigns

Most recently the agency launched its consumer awareness campaign, spearheading greater understanding of the TRA’s work as a consumer rights champion. Previous to this, the agency developed the highly regarded SafeSurf campaign. Built on solid understanding of the core issues, the integrated campaign work encompassed identity design, an online platform and supporting campaign works.

The agency was appointed to the project after a tendered pitch process, based on their strategic insights, artistic direction and creative application.