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Unisono wins Masdar internal branding project

Posted by Liam Farrell

Masdar, KSA’s most prominent building supplies company has officially appointed Unisono to create a new brand awareness campaign to support its employee brand engagement.

The appointment is the second such project the agency has won with Masdar – the firm’s previous offices in the Eastern Province of KSA were branded by the agency back in 2007. The project will entail a full internal livery and signage application along side key brand engagement messaging which will be created to support the brand’s vision and long term employee-brand strategy.

The agency was appointed to the project  on the strength of its previous work with Masdar.

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Non-engaging offices leads to non-engaged team and that ultimately reduces ROI.

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