Unisono appointed to Dilmunia sub-brand campaign
Unisono is delighted to be reappointed to a new project with long running client Dilmunia, this time to develop a new health care location sub-brand for Bahrain’s most distinctive island development.
Coming after a short hiatus, the project will cement the projects status as one of Bahrain’s most vibrant developments. The new location on Dilmunia will be a central health and wellness component and comes on the back of key signings with international health care providers.
The agency has been appointed to create a marketing campaign with above the line and below the line components as well as a tactical digital aspect.
Commenting on the win, Unisono’s Client Servicing Director Nils Funk said “this new development will help us to further increase the appreciation the market has for this highly original brand. We expect the development to really bolster the positioning of Dilmunia as a regional leader in wellness and vitality”.
Dilmunia’s rebrand was one of 5 rebrand awards the agency won in 2014. The project won Silver at the MENA Transform Awards.
Bahrain's most differentiated destination brand, Dilmunia. Seen here in an ariel render.
We expect the development to really bolster the positioning of Dilmunia as a regional leader in wellness and vitality.Nils Funk. Client Servicing Director