Why purple? What’s the big deal, it’s just a colour right? Yes and no; purple is a colour richly imbued  with meaning, for millennia it has been highly associated with certain values and while all colours have meaning and connote different things in different cultures, purple’s connotations are perfectly alight with our beliefs.

When we say we ‘believe in brilliance‘ we don’t mean it lightly – like some kind of philosophical garnish we add on things. We mean we aim for the best in everything we do – always. We aim very high so even if we only get half way it is still higher than the rest.

So what is the connection between aiming high and purple you ask? Well purple is a colour that has always been associated with royalty, with the clergy and the highest echelons of power and authority. In antiquity, the colour purple was the hardest to make (red and blue berries made ink and ink was expensive – combining both was a seriously expensive past time!) and so became the colour of leaders, the powerful and the change makers. The phrase “to wear the purple” was coined to announce a persons attainment of the highest office of power.

We’re not power crazy or anything, we just like to reach for the top and punch above our weight, so to speak. Aside from anything else, so few brands use purple (Cadbury’s a notable exception) that it really helps us to stand apart from all others and as Coco Channel said, if you want to be noticed, you need to be different.

Enough about us, what does your colour say about you? How does it help define your place in the world? Does it help you to build an authentic perception of who you are or was it just a random selection that you have lived with ever since? What ever your colour, we believe it should be one which helps define you and communicate your brilliance to the world.