Research is formalized curiosity. It is poking and prying with a purpose.Zora Neale Hurston
Gulf Researcher’s website development, a quick overview
Gulf Researcher is an international research company headquartered in Bahrain, delivering tailored research solutions to a wide range of clients. Gulf Researcher’s new brand strategy and identity are products of Unisono’s tried and tested strategic branding process. The new branding won a prestigious Rebrand 100 award in January 2020. As part of the brand rollout, we have developed Gulf Researcher’s website, a brand-new corporate digital portal which now serves a vital role in delivering Gulf Researcher’s story to the world.
Challenges we faced in developing the research brand website
Gulf Researcher has a straightforward, no–nonsense character, and for this corporate website, we wanted to ensure the end-product reflected exactly that.
To accomplish that goal, a mere re-skin of the brand’s previous website wasn’t enough. One of the main challenges we faced was how to filter, divide and organise a large amount of content into short, clear and digestible sections. Working together with the client, we came up with a site map and a hierarchical content structure that covers the services they provide, the industries they’re involved in, engagement models, and more.
Our strategic approach in developing Gulf Researcher’s website
We mapped out the key attributes that make up the brand’s DNA and translated them into UX and UI principles and designs. The final layouts, visual and literal content is lean and direct, in line with the brand’s precise, direct and ‘no-frills’ attitude. The minimal, clean and contemporary corporate website now perfectly expresses the brand’s credibility, professionalism and matter-of-fact personality.
Results of our work on the research brand’s website
The new website received glowing feedback from the client and their team. Since the beginning of the process, Gulf Researcher grew from a relatively small team into a global brand with a broad client base thanks to its reputation and quality of work.
In a world inundated with data and misinformation, Gulf Researcher’s website and digital presence provide clarity and empowers its viewers through simple and direct information delivery. We are delighted to see this brand on its quest to push boundaries, and the development of this new website is a great beginning.
To see the work we’ve developed for Gulf Researcher’s rebranding project, click here.
To visit Gulf Researcher’s new website, click here.
Responsive Website User Experience (UX) and User Interface (UI) Design, Copywriting, Technical Build Development.
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