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GFH Properties. Digital Showcase

Cool interaction and snappy responsiveness from this online showcase

Posted by Ahmad Taha

What ever good things we build, end up building us.
Jim Rohn.

Industry Background

Long running client GFH has recently launched it’s Real Estate subsidiary, the newly formed and aptly named GFH Real Estate. The firm recently commissioned Unisono to work on GFH Real Estate’s digital showcase of their firm, projects and investments as well as its off line cousin, the recent printed corporate profile (which you can find on this site in a separate post).

The new GFH Real Estate subsidiary was recently created as part of a multifaceted and phased rebrand (also undertaken by Unisono) which garnered the parent brand (GFH) multiple awards at both the prestigious Rebrand 100 and Transform award shows.

GFH Financial Group has recently restructured its operations, in doing so, it has created a series of specialist sub brands including one for real estate and one dedicated to capital investments. GFH Real Estate will now house all the legacy and future projects in this sector.

A creative solution for GFH Real Estate’s Digital Showcase

The aesthetic of the newly formed subsidiary is distinctly modern, clean and corporate. The link to the parent brand is clearly enforced by the rubine red colour focus with differentiation applied by way of typography and a new charcoal black colour.

The graphic design of GFH Real Estate’s digital showcase supports the company’s professional approach to development. Responsive and fluid grids, clear headlines and strict grid systems give the showcase an understated confidence whilst the clever use of pop ups keeps the user firmly located in-page and reduces location confusion. The final result is a site which sits side-by-side with it’s prestigious off line cousin and raises the bar for other real estate brands in the region.

GFH Real Estate’s digital showcase project was awarded to the agency based on our digital portfolio and previous projects the agency has undertaken for the parent brand – the award winning projects can be found in other posts on this site.

Services Delivered:

UX and UI Design, Design Direction, Copywriting, Translation & Content Migration, Coding & Server Management.

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