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Fritz Lachica

Dreaming larger than life is easy for Fritz! All she needs is an ocean view with an avocado smoothie!

Posted by Ahmad Taha

Progress is knowing exactly what you don’t know how to do.

Fritz was only meant to be in Bahrain for a month-long summer trip in July 2017. But life had other plans. She soon fell in love with the island’s beautiful beaches and everlasting sunshine and as they say, the rest is history!

Having then started her journey as an Intern at Unisono, Fritz soon got promoted as an Account Executive. This is where her star performance escalated – from organising cluttered projects to never forgetting to carry a charger – no one beats Fritz at the game of planning and organisation. Simply put, she pre-plans everything.

As if that wasn’t enough, she also has a quiet tenacity for learning and perfection, leading every project to success with efficiency and coating it with her innate goodness. Unquestionably the nicest person around, the only thing that has ever frustrated Fritz is melted ice cream.

When she isn’t working on a project timeline, you will find her sipping a trendy avocado smoothie by one of the Bahraini beaches that stole her heart. An avid lover of the ocean, Fritz is a little mermaid trapped in a human’s body – albeit one of the quieter mermaids who prefers to soak herself in water bodies rather than swim in them. Of course, this is only a matter of preference and has nothing to do with Fritz not knowing how to swim.

Often perceived as an introvert, Fritz lives in larger than life dreams. Aside from work, Fritz is passionate about writing and aims to write her own book one day. Her other interests include reading, photography, filmmaking and making ‘Friends’ references on a daily basis, a sitcom she continues to watch on repeat in addition to The Big Bang Theory, Sherlock, Castle, How I Met Your Mother and the list goes on!

Fritz’s bright smile reflects the sunshine she loves so much and do not underestimate her silence – it almost always means she is quietly moving mountains in the world of client servicing!

Education & Experience:

Fritz graduated from the University of the Philippines in 2016 with a Bachelor’s degree in Communication and Media Studies. Not long after university, she entered the world of digital advertising as an Ad Operations Analyst at Summit Media, the leading publishing company in the Philippines that publishes magazines such as Cosmopolitan and Top Gear.

Client List:

BMMI, Delilah, BAC.

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