When you have exhausted all the possibilities, remember this; you haven't.Thomas Edison
The Fontana series of towers by local construction firm Kooheji Contractors started life a few years back with the directly named Fontana Towers. Since that time the brand has grown in sophistication and developed in terms of its offering to where it is now. Fontana Infinity was given an identity and was softly launched onto the market but was lacking in consideration and lacked the status the towers should ideally command. The Fontana Infinity website was also in need of Unisono’s modern design aesthetics.
Kooheji Contractors approached Unisono to take a more strategic approach to their marketing and communication as they felt this was lacking in the previous approaches which had been taken with the previous projects. Our challenge was to promote a brand through digital communication which would help the company to market the tower to its key demographics.
A creative solution for the Fontana Infinity website
To summarise the offering we created a new line “The possibilities are endless, the potential is infinite” which summed up the surprising level of finishing and detailing in the offer – the project features many stand out features which really does set the project apart from many of its rivals in the market.
Taking the aesthetics of the interior into account, the creative team set about making an identity system which would help its audience to get a feel for the properties before they even stepped foot inside. Fontana Infinity’s website would now match the promise of the wonderfully designed, contemporary interiors of the project.
As well as the website, the slick modernist identity was applied creatively in various modes to a range of collateral from a beautifully finished brochure to an outdoor campaign and off line marketing collateral. The online marketing of the project also complimented the BIPEX show stand which helped close sales amounting to 60% of the project in just a few days.
View the site here
Research, UI, Website and Digital Marketing.
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