Some infinities are bigger than other infinitiesJohn Green
The Fontana series of towers by local construction firm Kooheji Contractors started life a few years back with the directly named Fontana Towers. Since that time the brand has grown in sophistication and developed in terms of its offering to where it is now. Fontana Infinity was given an identity and was softly launched onto the market but was lacking in consideration and lacked the status the towers should ideally command. Fontana Infinity branding and collateral was in need of Unisono’s strategic approach and a total rebrand was commissioned.
Kooheji Contractors approached Unisono to take a more strategic approach to their marketing and communication as they felt this was lacking in the previous approaches which had been taken with the previous projects. Our challenge was to create a brand, identity and communication set which would help the tower to stand tall in a sea of similar product offerings and be worthy of the name – Fontana Infinity.
A creative solution for the Fontana Infinity branding
To summarise the offering we created a new line “The possibilities are endless, the potential is infinite” which summed up the surprising level of finishing and detailing in the offer – the project features many stand out features which really does set the project apart from many of its rivals in the market.
Taking the aesthetics of the interior into account, the creative team set about making and identity system which would help its audience to get a feel for the properties before they even stepped foot inside. Fontana Infinity branding and design would now match the promise of the wonderfully designed, contemporary interiors of the project.
The slick modernist identity was applied creatively in various modes to a range of collateral from a beautifully finished brochure to an responsive and highly engaging digital brochure (web site) which you can see in other posts on this site. The stand design was also redressed in the new look identity helping the sales team to attract buyers at the BIPEX show in 2016 and close sales amounting to 60% of the project in just a few days.
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Research, Brand Strategy, Marketing Strategy, Brand Design, Identity, Stand Design and Out Door Campaign.
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