The success of a production depends on the attention paid to detail.David O. Selznick
A quick introduction to GFH, one of Bahrain’s leading financial investment companies
Gulf Finance House, commonly known as GFH, is a leading financial investment company in the Kingdom and within the GCC region. Established in 1999 and rebranded by Unisono in 2013, GFH was one of our first clients and is now a long-standing partner. Over the last decade, they’ve provided their customers with unique products and services such as private equity and asset management, commercial banking, real estate development and wealth management. Each year the group publishes a financial report for investors as a requirement by the central bank of Bahrain.
The creative challenge in creating a compelling financial report for GFH
GFH and Unisono have collaborated on many projects, both creatively and strategically over the last 5 years. The 2017 annual report is the fourth of its kind we’ve created and produced for GFH. So our brief this time around was to develop a relevant and original theme celebrating yet another successful year in the industry.
The creative strategy revolved around the concept of ‘Development through Diversification’, which captured the company’s successful year not only in the financial industry but also in the real estate sector. This theme served as a compass for the look and feel and copywriting tonality of the annual report. Aside from the design and copywriting, we were also tasked with their unique production which was the end result of a extensive sampling process using prestige papers and foils. The beautifully finished reports were then distributed to the attendees of GFH’s annual general meeting.
The results of our financial report solution
The creation and production of the 2017 annual report for GFH was a success, delivering a total of 250 copies for our client’s AGM. Having been tasked with such an important project for four years in a row is a massive vote of confidence in the agency’s capabilities – another milestone in our strong and continued relationship with GFH.
To check out GFH’s 2017 annual report, click here.
To check out GFH’s 2016 annual report design click here.
To know more about our work rebranding the leading financial investment company in the GCC, click here.
Strategy, Project Planning, Copywriting, Print Design, Information Graphics.
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