Esterad. Annual Report 2019

The first annual report after the rebrand really set the tone

Posted by Liam Farrell

Who reads these quotes? Who reads annual reports?

Warren Buffet.

A quick introduction to Esterad, one of Bahrain’s oldest financial institutions

Esterad is a well respected and long running investment company in Bahrain, with investments which span the entire GCC. Established in 1973 and rebranded by Unisono in 2019, Esterad now has the brand strategy, identity digital footprint and financial reporting prowess to set it back on its path of enhanced performance and help it get back to the glorious returns of yesteryear.

The creative challenge in developing Esterad’s Annual Report

Unisono have worked on annual reports for GFH, a respected sister company of Esterad which set the creative high bar for our annual report for the firm. With this being the first report delivered after the rebrand, it was essential that it was done with a high degree of sophistication.

The creative strategy for Esterad’s Annual Report was based on the concept that the company has persisted, despite many macro-economic hurdles, in not only surviving but growing. The firm has changed its management team and chairman and is now set back on the right path and the persist / grow theme plays to the tenacity behind a brand that has existed for longer than much of Bahrain.

The results from the delivery of Esterad’s Annual Report

The creation and production of the 2019 Esterad’s annual report was a sure-fire success, thanks to the agency delivering a total of 200 copies in time for our client’s AGM. As this was such an important annual report project for the brand, being tasked with its seamless delivery is a massive vote of confidence in the agency’s capabilities. We look forward to working on many more annual reports for the firm.

To visit the company’s website (also designed by Unisono), click here.

To know more about our work rebranding one of the leading financial investment companies in the Bahrain, click here

To view our award winning brand strategy and design works, click here