When we design your brand identity, we create more than just your logo, we create a complete visual and literal language which your brand will use to 'dress' itself.
We create identities which tell a story about your offering. We use ratios between your identities elements to create greater visual clarity and internal harmony. Nothing is left to chance.
Unisono have once again proved their expert reputation for strategic and creative excellence. Premo was always going to be a uniquely challenging brand to solve, but their work has been very well considered strategically, creatively designed and delivered from end to end with ceaseless support. The awards were just the cherry on top!Rob Groombridge. CEO Majed Alfuttaim Finance.
Here is some information on how we work with you on your brand identity design
To create your the visual identity of your firm, we have to first understand your brand strategy
Creating the right brand identity design for your firm is a process that begins with us getting your brand strategy clearly defined. Your brand strategy must articulate what your brand does better than any other brand – your essence and your promise to your customers.
Your essence expresses the fundamental nature of the firm where as your promise explains what your brand is going to deliver to your customers everyday. Knowing these two elements, along with the vision and values, enables designers to create a visual interpretation of these for you. This visual interpretation, or brand identity design, bridges the gap between your company and your consumers.
Brand identity design is the face and voice of your brand
If we consider the strategic framework (the vision and values etc) as the body of your brand, the brand identity design is the face and the voice of your brand. Your identity (the things which collectively identify your brand from other brands) is comprised of two clearly different aspects – the visual and literal components.
These two components work together to form perception in the mind of your consumers. When considered, they work in harmony and create the impression you wish them to have. When left to chance, they are more likely to work against each other and confuse your audience.
The literal components of a brand identity are things like the brand’s tone of voice – the way that it speaks to its audience (think of how your kids speak to each other versus how they speak to grandmother – they are different in tone). Tone of voice communicates just as powerfully as your logo or visual communications.
We create your logo as well as your tone of voice and slogan
Other literal components of your comprehensive brand identity design are things like your slogan and messaging platforms. Your slogan is a single phrase (‘Just Do It’) where as a messaging platform is a stance a brand takes in its communication. A set of messages given over time will all refer back to a key consideration or platform about your brand.
Brand Identity Design Services Include:
- Logo (Icons, Wordmarks, Letter Studies)
- Graphic Language (Type, Layout, Colour Schemes)
- Slogans & Messaging Platforms
- Brand Lexicon & Tone of Voice (Arabic & English)
- Brand Guidelines
- Media Testing
- Brand Toolkits & Visual Identity Archives
Want to work with us on your brand identity design?
If you want us to work with you on your brand identity design, why not send us an email or call us on +97317558787 and one of our consultants will chat with you about how we can take your brand forward.
Examples below: Guidelines for Seef Mall’s global award winning rebrand, messaging platform for Rukn’s award winning rebrand, identity device for Fontana Infinity and GFH’s multi-award winning rebrand.