The celebration... you cannot practice it or anything. It's a moment when the excitement of your goal make you react to the moment.Peter Bondra
Batelco’s home broadband packages, while highly attractive, have some serious competition in Bahrain, with several other operators not only having similar products but they also are very aggressive on pricing. Our challenge was to communicate the new pricing in a lively and engaging manner that was quick to understand but engaging to the local audience.
With Batelco’s pricing on their key product line being as good as this, you might not just subscribe, you might celebrate it like it was a street party. We took shots of key customer segments and placed them in a virtual celebration in their own living rooms.
This campaign really benefited from some heavy CGI work from the creative team as well as some find photography from one of our local photographers. The impact of the campaign was larger than expected by the client who reported a positive upswing in subscribers for the month.
Campaign planning and strategy, concept, photography, 3D, retouching and copywriting.
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