Challenge

Batelco’s home broadband packages, while highly attractive, have some serious competition in Bahrain, with several other operators not only having similar products but they also are very aggressive on pricing. Our challenge was to communicate the new pricing in a lively and engaging manner that was quick to understand but engaging to the local audience.

Strategy

With Batelco’s pricing on their key product line being as good as this, you might not just subscribe, you might celebrate it like it was a street party. We took shots of key customer segments and placed them in a virtual celebration in their own living rooms.

Result

This campaign really benefited from some heavy CGI work from the creative team as well as some find photography from one of our local photographers. The impact of the campaign was larger than expected by the client who reported a positive upswing in subscribers for the month.

Services delivered:

Campaign planning and strategy, concept, photography, 3D, retouching and copywriting.

Want to work with us on your campaign?
info@unisonoagency.com
Tel. (+973) 17558787