BIGS. Book

Organic and earthy, this book tells a story of Bahrain's longest running event.

Posted by Mohammed Zubair

Flowers always make people better, happier, and more helpful; they are sunshine, food and medicine for the soul.

Luther Burbank

Challenge

The annual Bahrain International Garden Show is Bahrain’s longest running public event and was in dire need of a visual make over as well as a new supportive book to document the show and it’s high-level attendees. Since its establishment in 2004, Bahrain International Garden Show has become a platform for experts and enthusiasts to further develop their expertise and knowledge with the latest best practices in the industry. It is also an occasion for potential investors to seek profitable agricultural investment opportunities.

Strategy

The team wanted to create a book which illustrated both the organic quality of the show’s subject but also to help build the show’s international standing. An illustrative approach was deemed appropriate to bring a new visual dynamism to the event and it’s collateral.

Result

The resulting book and supportive collateral featured page breakers with subtly organic visual devices and playful typographic treatments. A volume of over eighty pages feels fun and engaging whilst looking international in finish.