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Al Rashid Group. 40th Anniversary Event

Distinguished anniversary brand identity, event and collateral for one of the GCC's greatest success stories.

Posted by Mohammed Zubair

Forty is the old age of youth; fifty is the youth of old age.
French Proverb

Simple and elegant identity was done for ARG and Landmark when they approached Unisono on the back of the previously highly successful event at Amwaj for their ShoeMart brand way back in 2009. The positive effects of that collaboration helped us to create the landmark anniversary event for the companies.

Starting with a simple and elegant identity, we expanded the work to include full event collateral (invitation, packaging, motion graphics, staging, choreography etc) and supporting campaign materials for the 40th year.

A highly entertaining show was conceived for the big night which was more than a subtle homage to the great This Is Your Life.

Services delivered:

Identity design, collateral design, motion graphics, event concept,  planning and management.

Want to work with us on your identity and event?

Tel. (+973) 17558787

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