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TRA. Annual Report

The winning line for Bahrain's telecom consumers.

Posted by Mohammed Zubair

Brilliantly conceived and wonderfully delivered. Not only was the creative well done, the project was handled smoothly and with minimal fuss.
Basil Aldosary

Challenge

The TRA sent out an open brief to all participating agencies so we were delighted that the client wanted not just one of our ideas but two. They even wanted to combine ideas from one into another – who’d thought of that?

Strategy

The concept of ‘the winning line for consumers’ presents the TRA as the line between consumer and operator which flows through the industry in Bahrain. The work carried out over some 9 months included information graphics, photography shoots, image illustration and retouching as well as extensive creative copywriting. Available now from the TRA.

Result

The annual report for Bahrain’s Telecoms Regulatory Authority was won on the basis of a design presentation of three concepts. The final solution is pretty much identical to the original presentation proving how closely the creative team managed to get to the vision of the authority even though it was an ‘open’ brief.

The result is one of the TRA’s most accomplished reports and a very happy client. The work speaks for itself interns of presenting the TRA as a highly sophisticated regulator in the region.

Services delivered:

Strategy, Project Planning, Copywriting, Retouching, Image Creation, Print Design.

Want to work with us on your annual report:

info@unisono.bh
(+973) 17558787

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