You know, all that really matters is that the people you love are happy and healthy. Everything else is just sprinkles on the sundae.Paul Walker.
Dilmunia’s brand was suffering from a lack of direction and abuse from constant reinterpretation of an improperly governed brand. Our challenge was to help steer the brand back to health one step at a time. The first step was to build investor confidence in the project and show internal and external audiences the results of the vision and drive of the management team.
While we were working on full rebrand, we created a brochure which heralded the many successes the brand had achieved whilst beginning the work of changing the tack from a ‘health island’, with all the ‘zombie ill-people’ connotations it had to an island of ‘vitality & wellbeing’, where people came not because they were diseased and frail but because they celebrated life and living it well – the joy of life in all it’s glory.
The result is this beautiful volume, filled with choice images which make the brand’s new position shine in your mind. The easily digested time line showed the investors and shareholders the extent of delivery the management team had achieved and helped to build confidence back in the brand at a real market low point.
Print design, copywriting, image retouching.
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